Evergreen Marketing Principles for Entrepreneurs

In this powerful short-form course, you’ll learn the foundational marketing principles every entrepreneur must master to grow a sustainable, profitable business. You’ll discover how to create a magnetic USP, build scalable offers, nurture customer relationships with email, and tap into partnerships that multiply your reach—without spending a dime on ads. Based on the Evergreen Marketing Principles framework, this training delivers high-impact lessons in under 45 minutes.

COURSE LEARNING OUTCOMES

By the end of this course, you’ll be able to:

• Define and articulate their Unique Selling Proposition (USP)

• Structure exponential offers to increase lifetime customer value

• Build and monetize an email list using simple daily messaging

• Form profitable partnerships and affiliate relationships

• Apply direct response marketing basics to increase conversions

• Package knowledge into scalable, educational marketing assets